Vision and Mission

When thinking about an objective or a goal that a group or entity wants to accomplish, it seems only natural that you would want to devise a short summary that sums up what are the important elements and values of an organization, company, or even a team.  However, it seems so challenging to be concise, clear, and descriptive all at the same time and with so little space to recap what you mean. I feel like the only way a mission statement can be written and the process can be accomplished is through passion.  I feel like a mission statement has to embody and really summarize who you or the company really thinks and knows they are. A rough draft of a mission statement for myself would be something like:

“Always know where you’re going but never forget where you’ve been. Be fearless but wise, be daring but not carless, be exciting and strategic, and most of all listen and trust but always verify.”

However, when you take into consideration the mission statements that companies write, many of the times they focus more on touching on several points and thus become to general, such as the case of McDonalds. As a result, this many times works against their advantage rather than towards it, since they are unable to establish a clear or sometimes accurate perception of what the companies mission exactly is.

Similarly, when a company creates a vision statement this can too happen since it can be too broad or sometimes too specific and end up a disaster. Nevertheless a vision statement does differ from a mission statement in that it motivates the leader (CEO), allows the leader to realize and understand the support he or she has behind them, and also helps in creating new bonds between the individuals in the company. This is extremely important since I feel like it allows people to establish a relationship; it builds customer loyalty, forms bonds, and allows familiarity with the customer to arise.

I feel like if I would attempt to write a vision statement it would sound something like this:

I am at my best when I am inspired, motivated, and have my whole heart in the game.

I love to help people, explore, and come out of my comfort zone. I try to find new and exciting opportunities and experiences in everyday life and enjoy making people listening, being attentive and nurturing. I believe I can do anything I set my mind to and plane to learn several languages and travel the world. I think my life's journey will be indescribable. I will be a person who will have learned everything I could, and taught everything I have known. However, My most important future contribution to others will be to help others and myself become better versions of ourselves and better people for the world.

Ultimately I think that if you are able to clearly define and understand who you are as a person, what your values, morals, and ethics are and what you want to get out of life, your mission and vision of life will be that much easier to set. However, the part that challenges us all is being able to find that one thing that sets us apart from everyone else.